The Restaurant Content Checklist
15 Things Every Restaurant Should Check Before Spending More Money On Marketing
Many restaurant owners believe they need more advertising.
But before spending money on ads, influencers, or promotions, make sure your restaurant has these fundamentals in place.
This checklist can help improve your restaurant's online visibility, strengthen your brand, and create a better first impression for potential customers.
Google Business Profile
☐ Your business hours are correct
☐ Your phone number is accurate
☐ Your website link works
☐ You have uploaded recent food photos
☐ Your menu is updated
☐ You respond to customer reviews
☐ Your restaurant description is complete
Food Photography
☐ You have professional photos of your best-selling dishes
☐ Your photos accurately represent your food
☐ You have photos of drinks, desserts, and appetizers
☐ You have photos of your restaurant interior
☐ You have photos of outdoor seating (if applicable)
☐ Your photos are less than 12 months old
☐ Your bio clearly explains what you offer
☐ Your location is listed
☐ Your website link is working
☐ Your profile photo is clear and recognizable
☐ Your feed reflects your current menu and brand
☐ You have posted within the last 7 days
☐ You regularly share stories
☐ Customers can easily understand your restaurant within 30 seconds of visiting your profile
Short-Form Video Content
☐ You have videos showing your food preparation
☐ You have videos featuring your most popular dishes
☐ You have behind-the-scenes content
☐ You have videos showing the dining experience
☐ You post Reels or TikToks consistently
☐ You showcase what makes your restaurant unique
Customer Reviews
☐ You have a strategy for collecting Google reviews
☐ Staff encourage happy customers to leave reviews
☐ You respond professionally to negative reviews
☐ You thank customers for positive reviews
☐ Your most recent review is less than 30 days old
Website
☐ Your website loads quickly
☐ It works on mobile devices
☐ Customers can easily find your menu
☐ Customers can easily find your hours
☐ Customers can easily find your address
☐ Reservation information is easy to access
☐ Contact information is visible
Branding
☐ Your logo is consistent across all platforms
☐ Your colors and visual style are consistent
☐ Your social media content feels recognizable
☐ Your restaurant story is clearly communicated
☐ Customers can easily identify what makes your restaurant different
Quick Self-Assessment
Give yourself 1 point for every box checked.
35–45 Points
Excellent. Your restaurant has a strong online foundation.
25–34 Points
Good start. There are opportunities to improve visibility and customer engagement.
15–24 Points
Your restaurant may be losing attention online due to inconsistent content or outdated information.
Under 15 Points
There are significant opportunities to improve your online presence and attract more customers.
The Reality
Many restaurants don't have a food problem.
They have a visibility problem.
Customers can't choose a restaurant they never discover.
Improving your content, photography, social media, reviews, and online presence can make a significant difference in how customers perceive your brand before they ever visit.
Need Help?
Building a strong online presence takes time.
Many restaurant owners are already managing staff, operations, inventory, vendors, and customer service.
That's why we help restaurants with:
Website Creation
Ready To Grow Your Restaurant?
Book a free consultation and let's build a marketing strategy that helps your restaurant get the attention it deserves.